Viewing Promotion content for a persona
A persona encapsulates a target demographic defined using fictional Contacts. You can apply a persona to content to view what a Web page would look like through the eyes of different visitors.
Before you begin
For information about setting up and creating personas, refer to SDL Tridion suite documentation.
About this task
For example, you might create a persona to capture a: single, female, middle-class, age 18 to 24, college educated demographic. You can use personas to determine when and where promotions are placed to achieve maximum results.