Audience Manager and Outbound E-mail
Audience Manager enables marketing departments to gather information about audiences, such as interests and characteristics. Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns.
- Audience Manager
Audience Manager enables marketing departments to gather information about audiences, such as interests, preferences, and characteristics and use this information to target audiences. - Outbound E-mail
Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns. It enables marketing departments to deliver personalized e-mails to specific audiences and track the effectiveness of their communication. - Managing Contacts
A Contact contains the details of a person or organization. You can use Contacts for targeting and personalization. - Managing Segments
A Segment defines Contact preferences, interests and characteristics that represent a target audience of known Contacts accessing content on your Web sites. You can base a Segment on another Segment so that you can create generic Segments and progressively more specific Segments to create a chain of filters whereby each filter in the chain further refines the selection. - Managing Distribution Lists
A Distribution List is a list of Contacts that define the recipients of a Mailing. When you create a Mailing, you need to specify Distribution Lists and Address Books; to receive a Mailing, a Contact must be in a selected Distribution List and Address Book. - Managing e-mail content
Managing e-mail content involves creating and personalizing the content of an e-mail used in an Outbound E-mail Mailing. - Managing Mailings
Mailings combine content (the e-mail) with Contacts (the recipients of a Mailing). - Viewing Mailing statistics
Once you have sent out a Mailing, you may want to monitor the response of your Contacts to the Mailing. Outbound E-mail makes it possible for you to zoom in from a general overview of Mailing response, down to seeing what a Mailing looked like to one individual Contact.