Ambient Data Framework

Add the Ambient Data Framework to your website visitor's request/response pipeline in order to gather and respond to ambient visitor information during a session. The Ambient Data Framework places all the data points it collects (such as IP address, geolocation or screen size) or deduces (such as demographics or median income) in a Claim Store.

You can plug Cartridges into the Framework, which can be provided by SDL or built by you (for example, to integrate with your back-end systems). To get the most out of the information you gather, you can order the Cartridges in the most efficient way possible.

The information that the Framework gathers for you can be put to use in multiple ways. On the one hand, you can use the data to personalize and customize the visitor's experience. On the other hand, integration with your back-end CRM systems results in the Framework helping to enrich the data in that system.