Claims
The Ambient Data Framework gathers information about users visiting a website and puts these pieces of information (called Claims) into the Claim Store. You can develop cartridges to use and transform these Claims. The framework gathers the actual values of a set of Claims when an HTTP request is made.
Claims deal with the following kind of information:
| Type of data | Examples |
|---|---|
| Webserver request-derived data | URL, referrer URL, agent request time, agent time zone, session ID, tracking cookie |
| Webserver request-related server data | server request time |
| Webserver session-related server data | session length, click trail |
| Derived data | from a CRM: Name, Address, E-mail address, Birthday, Preferences |