Claims

The Ambient Data Framework gathers information about users visiting a website and puts these pieces of information (called Claims) into the Claim Store. You can develop cartridges to use and transform these Claims. The framework gathers the actual values of a set of Claims when an HTTP request is made.

Claims deal with the following kind of information:
Type of dataExamples
Webserver request-derived dataURL, referrer URL, agent request time, agent time zone, session ID, tracking cookie
Webserver request-related server dataserver request time
Webserver session-related server datasession length, click trail
Derived datafrom a CRM: Name, Address, E-mail address, Birthday, Preferences