Configuring Claim forwarding for Experiments
When using the Experiments feature of Experience Optimization, you need to configure Claim forwarding and make sure that your list of Claims includes a Claim with the URI taf:request:cookies.
About this task
An Experiment defines variations of content (Content Variants) to display in a region of a webpage. The Content Variants are displayed randomly to website visitors within a given time frame. The objective of an Experiment is to see which Content Variant performed the best (resulted in the most conversions).
Experiments rely on cookies to store session data to ensure a visitor is always viewing the same Content Variant. When using this feature, you need to set up Claims to forward in the Ambient Data Framework configuration of the web application, and then add those Claims to the list of the globally accepted Claims in the Ambient Data Framework configuration of the Content Service.