Registering Server Controls
You need to configure your Web application web.config file and add a page directive in your Page Templates to use Server Controls in your Web Application.
Registering custom tags in Page Templates
Step 8: Setting up Experience Optimization in a .NET Web site
Adding Experience Optimization to the deprecated .NET API (in-process) Server Role
Installing policy files and .NET assemblies for add-ons
Adding Experience Optimization to your .NET API (RESTful) Server Role
Examples of Experience Manager integration with Web site setups