Audience Manager

Audience Manager enables marketing departments to gather information about audiences, such as interests, preferences, and characteristics and use this information to target audiences.

With Audience Manager installed, you can manage Contacts and Segments.

  • A Contact contains details of an actual person or organization. Contacts are stored in Address Books.
  • A Segment defines Contact preferences, interests, and characteristics that represent a target audience of known Contacts accessing content on your websites.

The following diagram shows how Audience Manager entities appear in the Content Manager: