Defining Contact birthday trigger

The Contact birthday trigger tiggers a Promotions based on the birthday of the Web site visitor.

Before you begin

To use Contact details and Segments as triggers, your system must have Audience Manager, the Ambient Data Framework, and SmartTarget cartridges installed.

Procedure

  1. In the slide out navigation pane, select Targeting.

    The Promotion Dialog appears.

  2. Select a Promotion List from the drop-down menu.

    A list of Promotions available for a Web site are displayed.

  3. Open an existing Promotion, or click New to create a Promotion.
  4. Select the Triggers section, then choose the Contact - Birthday trigger from the drop-down menu:
  5. Open the calendar control to pick a date.
  6. Click Save when you have finished editing.