Defining Contact Keywords trigger

Trigger Promotions based on specific interests, preferences, or characteristics of the of the Web site visitor as encapsulated in Keywords.

Before you begin

To use Contact details and Segments as triggers, your system must have Audience Manager, the Ambient Data Framework, and SmartTarget cartridges installed.

Procedure

  1. In the slide out navigation pane, select Targeting.

    The Promotion Dialog appears.

  2. Select a Promotion List from the drop-down menu.

    A list of Promotions available for a Web site are displayed.

  3. Open an existing Promotion, or click New to create a Promotion.
  4. Select the Triggers section, then choose the Contact - Keywords trigger from the drop-down menu:
  5. Choose an operator and enter a value (or choose a value from a list of options):
    • is (exact match, case-sensitive)
    • is (ignoring case) (exact match, case-insensitive)
    • matches (enter a regular expression, for example ^[A-Za-z]+ to match only uppercase and lowercase letters)
    • contains
    • starts with
    • ends with
  6. Click Save when you have finished editing.