Adding Subscription Links

Creating subscription links in e-mails involves adding methods to your Dreamweaver Template to generate Subscription links in the e-mail and adding query string parameters to the Outbound E-mail Pre-processing Template Building Block.

The following methods are available to add to Dreamweaver Templates to generate Subscription links in the e-mail:

Method NameDescription
OutboundEmail_ChangeProfileURLCreates a link to the Web page in which a subscriber can change their personal information.
OutboundEmail_UnsubscribeURLCreates a link to the Web page in which a subscriber can unsubscribe.
OutboundEmail_ConfirmURLCreates a link to the Web page in which a new subscriber confirms their subscription.

The following code is an example of adding subscription links in a Dreamweaver Template:

<a href="@@OutboundEmail_ConfirmURL@@">Click here to confirm subscription</a>
<a href="@@OutboundEmail_ChangeProfileURL@@">Click here to change your profile</a>
<a href="@@OutboundEmail_UnsubscribeURL@@">Click here to unsubscribe</a>

The URLs for ChangeProfile, Unsubscribe, and Confirm links are defined in a Publication's Audience Management tab:

  • Unsubscribe page URL—the URL of the Web page in which a subscriber can cancel their subscription.
  • Change profile page URL—the URL of the Web page in which a subscriber can change their personal information.
  • Subscription confirmation page URL—the URL of the Web page in which a new subscriber confirms their subscription.

You can add query strings to the URLs (for example to identify the individual Contact) for ChangeProfile, Unsubscribe, and Confirm URLs by specifying the following parameters for the PreProcessing Template Building Block:

  • Unsubscribe Query String—define a query string to add to the Unsubscribe URL
  • Change Profile Query String—define a query string to add to the Change Profile URL
  • Confirm URL Query String—define a query string to add to the Confirm Subscription URL

You configure the confirmation e-mails that are sent when a user subscribes in the <ConfirmationEmailDefaults> and <ConfirmationEmails> sections of the OutboundEmail.xml configuration file. For more information, see Configuring confirmation e-mails.