Audience Manager and Outbound E-mail
Audience Manager enables marketing departments to gather information about audiences, such as interests and characteristics. Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns. This section describes how to install and implement Audience Manager and Outbound E-mail.
- Audience Manager and Outbound E-mail system diagram
The system diagram shows the software components and services that send and track Mailings for Outbound E-mail and collect Contact data for Audience Manager. - Installing Audience Manager and Outbound E-mail
Audience Manager is for gathering information about Contacts and audiences such as interests, preferences and characteristic. Outbound E-mail is for managing e-mail campaigns (Outbound E-mail requires Audience Manager). Audience Manager and Outbound E-mail require you to install software components on the Content Manager side and presentation server side of your SDL Tridion installation. - Address Books
Address Books are used to organize and secure your Contacts so that only users with the necessary rights and access permissions can manage and send e-mails to certain Contacts. - Segments
A Segment is a logical grouping of people that represent a target audience of known Contacts accessing content on your Web sites. - Contact Subscription
Audience Manager ships with sample Web pages that implement a simple subscription model. The model allows users to subscribe to a Mailing, confirm subscription, unsubscribe, and change their profile. You can modify these pages or implement your own subscription model using the Outbound E-mail Content Delivery APIs. - Custom Contact extended details
Outbound E-mail comes with a default set of extended detail fields and default fields to uniquely identify Contacts. You must configure the Contacts database to change these defaults, add your own Contact extended details and change the unique index. - Audience Manager cartridge
The Audience Manager cartridge puts Segments, Contact details and Contact extended details into the Claim Store as Claims. - Target Groups
A Target Group defines a category of user. In Outbound E-mail, you can personalize the content of a Mailing using Target Groups. - User rights and permissions
You need to set up user rights and permissions for Audience Manager and Outbound E-mail users to restrict access to certain content and specify the tasks a user is allowed to perform. - System settings user accounts rights and permissions
This section describes the Audience Manager and Outbound E-mail subsystems and services and the rights and privileges each part requires. - Configuring the Audience Manager and Outbound E-mail databases for integrated authentication
If you have selected to enable integrated Windows authentication for the Audience Manager database while installing Content Manager, or if you have configured integrated authentication in your Storage Layer configuration file for Outbound E-mail, make your configuration for integrated authentication complete by granting permissions to database users in your SQL Server database(s). - Mailings (Modular Templating)
You implement Mailings by assembling the default Outbound E-mail Template Building Blocks into a Page Template that is used in a Mailing and by modifying the Dreamweaver Template used to render the content of a Mailing. - Mailings (VBScript)
You can use the Outbound E-mail Script Extension to implement Mailings. The VBScript Templating Framework is supported for backwards compatibility. It is recommended to use the Modular Templating Framework based on the .NET platform. - Outbound E-mail Script Extension API
You can access the Outbound E-mail Script Extension to create Page Templates or Component Templates written in VBScript or Jscript. This appendix describes the methods and properties in the Outbound E-mail Script Extension API. - Audience Manager and Outbound E-mail APIs
The Audience Manager and Outbound E-mail APIs allow you to customize and extend Audience Manager on the Content Manager Server and APIs to access Contacts, Segments and Tracking on the Presentation Server. - Connecting to the Content Manager (Core Service)
Audience Manager and Outbound E-mail are configured by default to communicate with the Core Service using theNetTcpBindingbinding. You can change the configured endpoint to usewsHttpBindingbinding in theOutboundEmail.xmlconfiguration file. - Monitoring Audience Manager and Outbound E-mail processes
The<System>section of the configuration fileOutboundEmail.xmlallows you to specify system properties, including application monitoring. Application monitoring allows you to monitor the status of the Outbound E-mail processes.