Customer Characteristics operators

Customer Characteristics are properties of your customers that you have collected in some way and stored in the Content Data Store (database). In a Target Group you can specify visitor characteristics that are used to determine whether content is displayed to a visitor.

You can use the following operands when defining characteristics:

OperandDefinitionExample
=the tracked numeric characteristic is the same as the specified valueYear of birth = 1968
<the tracked numeric characteristic is less than the specified valueAge < 35
>the tracked numeric characteristic is greater than the specified valueAge > 18
<>the tracked numeric characteristic does not equal the specified valueIncome <> 10000
equalsthe tracked alpha-numeric characteristic is the same as the specified valueProfession equals Technical Writer
containsthe tracked alpha-numeric characteristic contains the specified valueInterests contains New Releases
starts withthe tracked alpha-numeric characteristic starts with the specified valueFamily Name starts with F
ends withthe tracked alpha-numeric characteristic ends with the specified valueLast Version ends with SP3