Defining an External Referrer URL

An External Referrer URL is an internet resource from which visitors access an Initiative.

About this task

This task describes how to define a query in Query Builder that uses External Referrer URL. For examples of defining queries, see Query Builder use cases.

Procedure

  1. Open the Online Marketing Explorer.
  2. Open an Initiative.
  3. Select a Predefined Entry Asset or Custom Entry Asset.
  4. Select the Asset in the Assets properties, click Open the Entry Asset Query Builder:
  5. In the Query Builder, select External referrer URL.
    You can define a query by adding conditions, where each row represents a single condition that must be satisfied for the query to match. You can add several conditions to the query and you can group these conditions. The conditions within a group, and the conditions between groups, can be AND conditions or OR conditions:
    • In an AND condition, both conditions need to be satisfied for the query to be matched.
    • In an OR condition, one of the conditions needs to be satisfied for the query to be matched
  6. Define a query in the Query Builder using the following options:
    1. Select Include or Exclude to include or exclude the condition in the following drop-down menu:
    2. Select which part of the URL you want to match, Domain, Path, Query, or URL, in the following drop-down menu:
    3. Choose whether the condition requires an exact match (Is) or partial match (Contains) in the following drop-down menu:
    4. Enter the value to be matched in the text box:
    5. Enter a name=value pair for a Query condition:
    6. Add another condition to the query—to further refine it—by clicking the plus sign next to the row. Choose whether the condition you are adding is an and condition (both conditions need to be satisfied for the query to be matched) or an or condition (one of the conditions needs to be satisfied for the query to be matched):
    7. Add another condition group by clicking the group plus sign. Choose whether the condition you are adding is an and condition (both conditions need to be satisfied for the query to be matched) or an or condition (one of the conditions needs to be satisfied for the query to be matched):
  7. In the Check if your URL matches text box, enter a URL and click Match.
  8. Click OK to close the Query Builder.
  9. Save the Initiative.