Connector types and use cases

Tridion Integration Framework and connectors built on this framework simplify the process of integrating Tridion Sites with other enterprise applications. These features enable you to quickly connect with your other systems, such as DAM, CRM, ERP, PIM, marketing automation, e-commerce, and analytics, to name a few.

Connector types

Currently, Tridion Integration Framework supports the following general Connector types:
MultimediaData CRUD
These connectors perform operations on binary content, such as:
  • Deliver binary data
  • Get or update metadata
  • List or navigate multimedia items
These connectors perform general operations on stored data, such as:
  • Manage data
  • List and query data

Integration use cases

The following list highlights the typical use cases for using Connectors to integrate Tridion Sites with third-party systems, grouped by system type:

Commerce
  • Mash up commerce data and content
  • Link to products and categories
  • Build custom experiences for specific types of pages, such as a landing page or a page for a new campaign
  • Create shopping carts and checkout features
  • Tag content with product SKUs or category IDs
  • Create hybrid navigation
CRM
  • Build CRM forms to collect leads and contacts
  • Personalize content with CRM data, such as segments or contact locations
  • Track visitor site behavior
  • Use CRM formulas to segment users
Marketing automation and campaigns
  • Publish content and assets to be used in external campaigns or email templates
  • Mash up content with forms created in the campaign tool
  • Create forms for capturing leads
  • Track site activities
  • Trigger customer journey events
Multimedia
  • Manage assets and content from one single interface
  • Publish external assets to websites
  • Mark as used in external media repository
  • Localize asset metadata
  • Create realtime galleries