Defining Triggers for Promotions

A Trigger defines when to display a Promotion. Experience Optimization provides a set of default Triggers that will be available when defining Promotions. You can modify the default Triggers upon initial implementation and also later on.

There are two ways you can configure and manager your Promotion trigger types:

  • During implementation by configuring the initial-triggertypes.json file
  • At any time following implementation, using Powershell cmdlets