Default triggers

Experience Optimization comes with default Triggers. The list of Triggers available to you is extensible and depends on the configuration and implementation of your system.

System triggers
The following triggers are default system Triggers:
IconTriggerValueDescription
Current datedateTriggers a Promotion between specific start and end dates, or at specific time intervals (scheduling) for example daily, weekly, or monthly.
Number of resultsintegerTriggers a Promotion, or uses a ranking, based on the number of results returned by a query.
Page templatestringTriggers a Promotion when the user is viewing a particular type of Web page.
Audience
Audience Manager is an SDL product that enables you to gather information about Contacts, such as interests, preferences, and characteristics and use this information for targeting content:
IconTriggerValueDescription
SegmentsstringTrigger Promotions when the Web site visitor belongs to a specific Segment.
Contact - AgeintegerTrigger Promotions based on the age of the Web site visitor.
Contact - BirthdaydateTrigger Promotions based on the birthday of the Web site visitor.
Contact - CitystringTrigger Promotions based on the city of the Web site visitor.
Contact - CompanystringTrigger Promotions based on the company of the Web site visitor.
Contact - Identification Source stringTrigger Promotions based on the unique ID of the Web site visitor.
Contact - KeywordsstringTrigger Promotions based on specific interests, preferences, or characteristics of the of the Web site visitor as encapsulated in Keywords.
Contact - PrefixstringTrigger Promotions based on the honorific prerefix or title of the Web site visitor.
Contact - Working YearsintegerTrigger Promotions based on the number of years the Web site visitor has been working.
Visitor and session triggers
Session triggers allow you to use user session data as triggers for Promotions. Visitor triggers allow you to use attributes about the visitor and device they are using data as triggers for Promotions.
IconTriggerValueDescription
Session - Original ReferrerstringTrigger Promotion based on the domain name of the referrer.
Session - LengthintegerTriggers a Promotion based on the duration of the user session.
Visitor - Authenticated?booleanTriggers a Promotion based on whether the user has been authenticated (they are who they claim to be).
Visitor - Authentication Type?stringTriggers a Promotion based on the authorization mechanism that is used for communication.
Visitor - BrowserstringTriggers a Promotion based on the Web browser used when making the HTTP request.
Visitor - Operating System stringTriggers a Promotion based on the operating system used by the client application making the HTTP request.
Visitor - Search EnginestringTriggers a Promotion depending on whether the client application making the request is a Web robot.