Creating Target Groups
You create Target Groups in Content Manager Explorer. (You can only create Target Groups with a Definition tab; Target Groups with a Context Expression tab can only be created indirectly, through an integrated with SDL CMA.) When you add a Target Group, you specify the Customer Characteristics and Tracking Key values. You can include Target Groups in other Target Groups.
Before you begin
To create a Target Group, you must have Customer Management rights within the Publication in which you are creating a Target Group.
About this task
For example, if you have a Web site that features software reviews and you want to show visitors that have indicated interest in Graphic Design software a summary of new Mac OS graphic design products when they access your Review page, create a Target Group with the following definition:
- Customer Characteristics
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- Profession = Graphic Designer
- Operating System = Mac OS
You base these characteristics on information that you have obtained directly from your visitors through a Web form.
- Tracking Keys
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- Graphics and Publishing > 5
- Mac OS > 5
The example Target Group applies to: Graphic Designers that work on Mac operating systems, and that have accessed Graphics and Publishing articles and Mac OS articles more than five times.
Procedure
Results
What to do next
To apply these Target Group conditions to Pages, you must associate applicable Component Presentations on a Page with this Target Group.