Audience Manager
Audience Manager enables marketing departments to gather information about audiences, such as interests, preferences, and characteristics and use this information to target audiences.
Audience Manager consists of Contacts and Segments:
- A Contact contains details of an actual person or organization. Contacts are stored in Address Books.
- A Segment defines Contact preferences, interests and characteristics that represent a target audience of known Contacts accessing content on your Web sites.
The following diagram provides an overview of Audience Manager: