Claims
The Ambient Data Framework gathers information about users visiting a Web site and puts these pieces of information (called Claims) into the Claim Store. You develop cartridges to use and transform these Claims. The framework gathers the actual values of a set of Claims when an HTTP request is made.
Claims deal with the following kind of information:
- Web server request-derived data—for example, URL, referrer URL, agent request time, agent time zone, session ID, tracking cookie, and so on
- Web server request-related server data—for example, server request time
- Web server session-related server data—for example, session length, click trail and so on
- Derived data—for example, from Audience Manager (Name, Address, E-mail address, Birthday, Preferences, and so on)