Defining Customer Characteristics

Customer Characteristics are properties of your customers that you have collected in some way and stored in the Broker database. In a Target Group, you can specify visitor characteristics that you will use to determine whether content is displayed to a visitor.

The following operands exist for these characteristics:

OperandUseExample
=the tracked numeric characteristic is the same as the specified valueYear of birth = 1968
<the tracked numeric characteristic is less than the specified valueAge < 35
>the tracked numeric characteristic is greater than the specified valueAge > 18
<>the tracked numeric characteristic does not equal the specified valueIncome <> 10000
equalsthe tracked alpha-numeric characteristic is the same as the specified valueProfession equals Technical Writer
containsthe tracked alpha-numeric characteristic contains the specified valueInterests contains New Releases
starts withthe tracked alpha-numeric characteristic starts with the specified valueFamily Name starts with F
ends withthe tracked alpha-numeric characteristic ends with the specified valueLast Version ends with SP3

You can choose to include or exclude each of the values specified as a characteristic. For example, you can exclude all visitors for whom the value of Profession equals Technical Writer, and include all visitors for whom the value of Profession equals Software Developer.