Defining Tracking Keys

When you specify a Tracking Key for a Target Group, you identify whether or not a visitor should view Component Presentations based on their past visiting behavior. In this case, you have obtained the visitor behavior using Tracking Keys and have already associated published content with Categories and Keywords.

For example, if the visitor has accessed a Page that contains Component Presentations that have the keyword value Graphic Design more than 5 times, the visitor will then be shown Component Presentations that are about Graphic Design.

When you specify a Tracking Key condition, you identify the Category, associated Keyword, operand, and value. The table below depicts the types of operands that can be used for Tracking Keys.

OperandUseExample
=the tracked Keyword has been accessed the exact number of times specifiedSoftware Operating System = 3
<the tracked Keyword has been accessed less times than the number specifiedWindows < 3
>the tracked Keyword has been accessed more times than the number specifiedMac OS > 3
<>the tracked Keyword has not been accessed the number of times specifiedLinux <> 3