Managing Contacts
A Contact contains the details of a person or organization. You can use Contacts for targeting and personalization.
In Outbound E-mail, you create Distribution Lists containing the Contacts you want to target in a Mailing campaign. You manage Contacts in an Address Book.
- Address Books
An Address Book contains a list of Contacts. - Contact filtering
In Audience Manager and Outbound E-mail you can segment and target audiences (Contacts) using filters. A filter defines Outbound E-mail fields, extended detail fields, or Keywords that you want to filter Contacts on. - Creating or updating Contacts
You can manually add a Contact in the context of one-on-one customer contact, or edit an existing Contact for example if you want to correct a mistake you find in an individual Contact’s information or simply update the details. You add Contacts in an Address Book, and edit Contacts in an Address Book or Distribution List. - Deactivating and deleting a Contact
You can deactivate or delete a Contact. Deactivation prevents a Contact from receiving Mailings, but keeps the Contact in an Address Book so that you still have access to the Contact’s profile and Mailing response history. Removal permanently deletes the Contact from an Address Book (and the system). - Searching Contacts
You can perform a search of Contacts in an Address Book or Distribution List to retrieve a list of Contacts that meet a certain criteria. Search functionality allows you to check and modify a customer’s contact details, check a Contact’s Mailing history and their response to a Mailing, and target mailings by creating Distribution Lists. - Viewing Contact e-mails
For each Contact, Outbound E-mail tracks which e-mail messages the Contact receives, whether the Contact opens such e-mail, and which links within the message the Contact clicks. Outbound E-mail enables you to view these statistics for a specific Contact. - Creating a Local Address Book
A Local Address Book contains a collection of Contacts imported from an external data source and typically consists of a list of e-mail addresses used for a one-time marketing action. Local Address Books are temporary and are not designed to be used to manage Contacts. - Importing Contacts and Keywords
To keep your list of Contacts up-to-date you can add or update Contacts, or add and update Keywords to Contacts, by importing data from a file. This file is usually an export of your own database of Contacts and must be in Comma Separated Value (.CSV) file format, or any other delimited file format that delimits the data using the supported formats. - Exporting Contacts and Keywords
When visitors of your Web site register themselves or change their Contact details, these details are stored in the Audience Manager database. If your organization has its own separate database of Contacts, you can update that database by exporting Contacts to a Comma Separated Value (CSV) file.