Experience Optimization

Experience Optimization lets you create and manage targeted content for SDL Tridion Sites-driven websites.

Experience Optimization (previously called SmartTarget) provides out-of-the-box support for marketers to create and manage targeted and personalized content for your websites.

The following diagram shows Experience Optimization software components in the recommended implementation on Tridion Sites:

This recommended implementation uses RESTful microservices. If needed, you can implement Experience Optimization with the legacy "in-process" setup. In addition, you can implement Experience Optimization to work in conjunction with Audience Manager. Refer to the installation and implementation sections for more information on all the various setups.