Experience Optimization
Experience Optimization lets you create and manage targeted content for SDL Tridion Sites-driven websites.
Experience Optimization (previously called SmartTarget) provides out-of-the-box support for marketers to create and manage targeted and personalized content for your websites.
This recommended implementation uses RESTful microservices. If needed, you can implement Experience Optimization with the legacy "in-process" setup. In addition, you can implement Experience Optimization to work in conjunction with Audience Manager. Refer to the installation and implementation sections for more information on all the various setups.